Turning Radio PSAs Into Fun, Shareable Content

Attendance Matters PSA Attending school each day is important. Kids who show up are more likely to get good grades, graduate, and even have better jobs as adults.

As part of an Attendance Matters campaign, I created a press kit for school districts to help spread this important message. A key component of this was working with kids to record radio public service announcements.

Sophia explains that high school graduates live longer, so she has a lot to accomplish in 75 years.

Gus explains that missing 18 days of school each year can put kids behind.

In all, I wrote and produced eight radio spots for Attendance Matters that aired on stations across Montana. Then, to make the spots visual, I used a low-cost animation tool to turn some of the PSAs into fun, shareable animated videos.