Tag Archive for Storytelling

Storytelling With A Basic Press Release

121815_juneau-and-patacinis-smallNewsroom inboxes are flooded each day with story pitches and events to cover, which is why a press release that tells a story can be an effective way to cut through the daily clutter.

Here’s an example of that concept…

Turning Radio PSAs Into Fun, Shareable Content

Attendance Matters PSA Attending school each day is important. Kids who show up are more likely to get good grades, graduate, and even have better jobs as adults.

As part of an Attendance Matters campaign, I created a press kit for school districts to help spread this important message. A key component of this was working with kids to record radio public service announcements.

Sophia explains that high school graduates live longer, so she has a lot to accomplish in 75 years.