Here’s an example of that concept…
As part of an Attendance Matters campaign, I created a press kit for school districts to help spread this important message. A key component of this was working with kids to record radio public service announcements.
Sophia explains that high school graduates live longer, so she has a lot to accomplish in 75 years.
Superintendent Denise Juneau’s Schools of Promise initiative has earned national media coverage for its innovative approach to school improvement. It’s an incredibly compelling story to tell, making it that much easier to pitch to national news outlets.
The 74 Million
The 74 Million
Montana schools and businesses are partnering in innovative ways to support students and work toward the goal of making sure even more students graduate prepared for their next steps.
Here’s a look at just some of the 2015-2016 earned media coverage of Graduation Matters Montana.
GREAT FALLS TRIBUNE: Montana’s graduation, dropout rates improve again
RAVALLI REPUBLIC: Juneau celebrates Graduation Matters in Stevensville
BILLINGS GAZETTE: Graduation Matters Billings wins award for boosting student attendance
MISSOULIAN: As Graduation Matters evolves, a look at substance behind Montana data
The 2015 Graduation and Dropout Report uses storytelling, photography and data to walk through how five years of Graduation Matters Montana has resulted in record-high graduation rates.
I got my start as a digital content creator back when I was part of the team that launched NPR’s StateImpact Idaho.
Since then, I’ve developed my own site to keep an archive of my work, Boise State Public Radio’s website redesign, plus a blog for Montana’s Superintendent of schools Denise Juneau, and her congressional campaign website.
Every local digital content producer is clamoring to get your attention. Traditional media organizations are fighting trendy sites (that often don’t provide much useful info) for your clicks, shares, likes and comments. Lets face it, it’s hard.
But there’s a continued and increased number of organizations that are training old-school journalists to think more like those trendy sites to get their content in front of a larger, more diverse audience. It’s all about making stories — serious and fun — shareable.
My smarty-pants peers at NPR Digital Services reached out to public radio member station digital editors to prove serious journalism can be just as shareable as a listicle about adorable animals.