6 Nuggets Of Multimedia-Reporting Wisdom…And What Comes Next

IMG_0454It’s my last day at Boise State Public Radio, and my last day (for now) working in public media. I’ve grown and learned so much over the last decade in public radio. And I know for sure the future is bright for public radio stations across the country.

Thanks, Idaho, for listening, for your support, and for helping me grow!

Here are six little pieces of wisdom I left my Boise State Public Radio newsroom colleagues. These are tailored to digital journalism, but really, these nuggets can apply to so many other worlds.

  1. Never publish your first headline. Headlines are mini works-of-art; take your time, write a bunch, riff with someone. Your headline is the window to your story. Sell it!
  2. Plan out the best way to visualize your post. Every story is different. Is it a visual story? Should you rely on photos/video? Should you use sub-heads? What about charts or maps? Let the contents of the story direct how you’ll present it. It won’t be the same each time.
  3. Pretend like you’re a copy editor. Go through each post with a fine-toothed comb to make sure you don’t have silly spelling errors or grammar mistakes. If what’s written doesn’t really make sense to you, the editor, it won’t make sense to someone else.
  4. Sell your content. Don’t assume people will just stumble upon your brilliant post on their own. Use Facebook, Twitter, Reddit, etc. — whatever tool works best — to drive eyes to your content. Remember that old saying, “if a tree falls in the forest…..”
  5. Pay attention to details. Double check how your story is categorized, tagged, add external links, and related content.
  6. Experiment. You won’t break the Internet. Digital journalism is changing rapidly. Don’t be afraid to try new tools. See what works. Learn from mistakes. Make it better the next time. Have fun!
As for what’s next, starting later this month I’ll be the Communications Director for Montana’s Superintendent of Public Instruction, Denise Juneau.